In 2014, how frequently did your resident newsletters go out? How did it go? What kind of response/engagement did it create with your residents? Did it help you drive/gain more resident referrals?
For 2015, what kind of shifts/changes are you making to your resident newsletter? What criteria will you use to determine if the shifts/changes are working as planned? What have you learned about increasing your open-rate plus using your resident newsletters to improve your SEO rankings/visibility?
From your point of view, which industry resident newsletter companies/services are you most impressed with? Are they responsive to your particular needs? Do they respond quickly to your E-mail/phone requests?
Related to resident newsletters, what question would you like to ask that will help you and your team?
* posts/comments have already been made on the urls below.
Industry Knowledge, Resident Newsletters: http://tinyurl.com/lneqvtu
Industry Knowledge, SEO & SEM: http://tinyurl.com/jvnmo6t
When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.
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Patricia McLoughlin
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