For your #120 live weekly PowerHour Leadership Academy Open-Mic, on Tuesday, July 14th—we are going to be covering the key points below with our members and property management industry leaders:

#1. Your industry involvement that includes, awards, designations, certifications, speaking and writing—what matters most? When tucked into your presentations to prospective property management leads/prospects—how will this part of your presentation help you close 100% of your new revenue opportunities?

#2. What are the 16 key areas to include in every presentation—when meeting with a prospective new client who wants to engage your property management services? For this week, we are going to cover #12.

#3. Bonus sales point: negotiating strategy #61 ==>> Navigating the gatekeeper.

Please listen to the audio leadership newsletter that is sent each Monday~as prep.

We’re looking forward to seeing all of you on Tuesday — for our PowerHour Leadership Academy Open-Mic, with a continued focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses].

Your Coaches,
Ernest and John

For this week, let’s focus on application fees and ancillary income.

#1. With application fees—what are your company policies and procedures? Have you made any changes to your application fees this year?

#2. In your market—how are your direct/local competing properties handling their application fees? What kind of feedback are you hearing from your renters about these fees?

#3. What kind of training do you give to those on your property management team about how you want them to handle their application fees? Do you give them some room to negotiate onsite when they are looking to close a rental lease?

Related to the points/questions above, what post, question and/or observation might you add to the discussion threads below—as an industry leader?

Industry Knowledge, Ancillary Income: http://tinyurl.com/pw2p4eo

Industry Knowledge, Employee Policy & Procedure Manuals: http://tinyurl.com/ob4l4h9

Surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome

Your LinkedIn group owner/moderator
Patricia McLoughlin
Come follow us on Twitter .

For the list of the Best 108 Property Management Industry Knowledge discussions with 16,000+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

Offer your opinion on 2-3 of the Industry Knowledge discussion threads featured here? Share your industry expertise?

Industry Knowledge, Key Control Access & Safety: http://tinyurl.com/mrov5x9
Industry Knowledge, KPIs & What To Measure Most: http://tinyurl.com/otck2wv
Industry Knowledge, Laundry Equipment & Services: http://tinyurl.com/on2knmk
Industry Knowledge, Lead/Call Tracking Software: http://tinyurl.com/p6uygbt
Industry Knowledge, Landscape Design/Management & Services: http://tinyurl.com/o3abjbo
Industry Knowledge, Lease-Up Teams: http://tinyurl.com/numyssz
Industry Knowledge, Live Website Chat: http://tinyurl.com/ndrfy7x
Industry Knowledge, Legal IQ: http://tinyurl.com/kojec76

Surf here http://www.powerhour.com/propertymanagement/linkedingroups.html#ik to find the Best 108 Industry Knowledge discussion threads most actively being posted to, with 16,000+ recent comments/exchanges.

When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,  

Welcome to our new academy member from Toronto! We are delighted you and your team are joining us~
We look forward to hearing from all of you during our next live Open-Mic on Tuesday, June 16th.

To the corporate housing leaders within this LinkedIn group—come join our live weekly PowerHour Sales Academy by completing the form on the right-hand side of the page below to get started, http://powerhoursalesacademy.com/corporatehousingsalesleaders

During our live Open-Mic each Tuesday—we focus on the key points/areas below:

==>> What are the 20 most important sales skills, methods and strategies needed to sell more furnished/serviced apartments? How will these sales skills plus our 21 negotiating techniques help you sell and close 100% of your best sales opportunities?

==>> What are the 18 most important areas to include in every corporate housing sales presentation when meeting with HR directors, relocation companies and key corporate decision-makers?

==>> What are the 30 best ways to develop great new prospects for those in need of your corporate housing services for stays of 30+ days in your furnished/serviced apartments and to expand your successful business development, with a focus on G.R.A.C.E. [Growing Revenue & Cultivating Excellence] and the power of Thinking Big.

Related to Thinking Big—below is a webcast focused on this important success strategy, http://www.powerhour.com/corporatehousing/webinars.html

Our live weekly PowerHour Sales Academy is only available to 1 corporate housing company per city/area and 45+ cities/markets are already reserved.

And because we only serve and work with 1 corporate housing company per city/area—you have a unique sales/revenue advantage that is *not* available to other corporate housing companies in your city/area and this adds a premium value to the net worth of your furnished/serviced apartment company—on the day you are ready to sell it http://www.powerhour.com/corporatehousing/banking.html

Your LinkedIn group owner/moderator
Patricia McLoughlin
Come follow us on Twitter

I would like to invite you to join a free thought-leadership MultifamilyBiz.com PowerHour webcast on Wednesday, June 10th at 3:00 p.m. Eastern/New York time—with a focus on *Online Video Marketing: Tips, Trends & Strategies*. 

This is our 239th industry educational webcast since 1995.

 The Coach…and your LinkedIn group owner/moderator,
 Ernest
 PowerHour, LLC — since 1995,
 Come follow us on Twitter, 

During this 60-minute webcast we will be discussing the points below plus fielding your specific questions:

#1. What are the latest statistics and trends in video marketing?

#2. Why is social media becoming a prime video sharing channel?

#3. How can video marketing create more brand awareness, lease your rental housing communities and engage your residents?

#4. What are the benefits of utilizing video marketing as part of your marketing strategy?

Registration Information

When: Wednesday, June 10th

Please note, the above MultifamilyBiz.com PowerHour starts at 3:00 p.m. Eastern/New York/Toronto time, which is

.2:00 p.m. Central/Dallas/Winnipeg time
.1:00 p.m. Mountain/Denver/Calgary time
.12:00 p.m. Pacific/San Francisco/Vancouver time
.8:00 p.m. GMT/London time

Fee: No charge

To register, please go to this page: http://tinyurl.com/oabr4yh

Recording is available after the MultifamilyBiz.com PowerHour but you must register for this webcast to receive it.

===

Surf here http://tinyurl.com/kzygyzg to see the most recent topics being covered during our live weekly PowerHour Leadership Academy [ http://powerhourleadershipacademy.com/pm ]—specifically for property management leaders who are focused on driving new revenue, adding new clients and reducing expenses, with 411+ comments.

Register for 15-point audio course about Ancillary Income, http://www.powerhour.com/propertymanagement/ancillaryincome

For 51 hours of property management audio courses and 3 books–surf here,http://powerhour.com/propertymanagement/booksandcourses

Would you like to acquire other property management companies and increase your monthly revenue and profitability, http://powerhour.com/propertymanagement/banking.html#buysell

In 2014, where did you focus your use of Facebook? What impact did it have on your website rankings/visibility? What level of engagement did you see with your current rental housing residents? Did prospective/future residents also engage? Did it turn into tours + actual rentals/leases?
For 2015, what shifts/changes are you making tied to Facebook? What criteria will you use to determine if the changes/adjustments are working as planned?

Related to Facebook, what question would you like to ask that will help you and your team?26+ posts/comments have already been made on the url below.Industry Knowledge, Social Media On Facebook: http://tinyurl.com/n7r34xq

When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,  

In 2014, how closely did you follow the Google algorithm shifts? What impact did it have on your website rankings/visibility? What changes did you make to your site plus your social media/marketing, as a result?
For 2015, see the news about mobile-friendly/responsive site? Is your site in compliance?

Related to website SEO/SEM, what question would you like to ask that will help you and your team?
45+ posts/comments have already been made on the url below.
Industry Knowledge, SEO & SEM: http://tinyurl.com/jvnmo6t

When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,  

For your #113 live weekly PowerHour Leadership Academy Open-Mic, on Tuesday, May 26th—we are going to be covering the key points below with our members and property management industry leaders:

#1. When looking at payroll expenses, how do you evaluate your staffing costs? What is the best blend of full-time employees versus part-time employees versus external vendors/suppliers? What are some more creative staffing solutions? What impact do they have on your profitability?

#2. What are the 21 best ways to control expenses and create more profitability for your property management company? For this week, we are going to cover #2.

#3. Bonus sales point: from the book, SmartMatch Alliances ==>> Please read pages 97-98.

Please listen to the audio leadership newsletter that is sent each Monday~ as prep.

We’re looking forward to seeing all of you on Tuesday — for our PowerHour Leadership Academy Open-Mic, with a continued focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses].

Your Coaches,
Ernest and John

In 2014, how much focus did you give to resident retention? Did you make the impact you expected?
For 2015, what kind of shifts/changes are you making to improve resident retention? What criteria will you use to determine if the shifts/changes are working as planned? What kind of team training do you offer, tied to resident retention? How are you linking compensation plans to this?

Related to resident retention, what question would you like to ask that will help you and your team?
* posts/comments have already been made on the url below.
Industry Knowledge, Resident Retention: http://tinyurl.com/pvbv2yy

When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,  

In 2014, how frequently did your resident newsletters go out? How did it go? What kind of response/engagement did it create with your residents? Did it help you drive/gain more resident referrals?
For 2015, what kind of shifts/changes are you making to your resident newsletter? What criteria will you use to determine if the shifts/changes are working as planned? What have you learned about increasing your open-rate plus using your resident newsletters to improve your SEO rankings/visibility?

From your point of view, which industry resident newsletter companies/services are you most impressed with? Are they responsive to your particular needs? Do they respond quickly to your E-mail/phone requests?

Related to resident newsletters, what question would you like to ask that will help you and your team?
* posts/comments have already been made on the urls below.

Industry Knowledge, Resident Newsletters: http://tinyurl.com/lneqvtu
Industry Knowledge, SEO & SEM: http://tinyurl.com/jvnmo6t

When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.

Your LinkedIn group owner/moderator
Patricia McLoughlin
Come follow us on Twitter , 

In 2014, how did you handle renters insurance with your residents? Was it required/mandatory? How did it go? Are you pleased with the results?
For 2015, what kind of shifts/adjustments are you planning in the way you are handling renters insurance? What criteria will you use to determine if your strategy is working? How do others in your market address renters insurance?

From your point of view, which industry renters insurance solutions/companies are you most impressed with? Are they responsive to your particular needs? Do they respond quickly to your E-mail/phone requests?

Related to renters insurance, what question would you like to ask that will help you and your team?
* posts/comments have already been made on the url below.
Industry Knowledge, Renters Insurance: http://tinyurl.com/3bctpfw

When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.

Your LinkedIn group owner/moderator
Patricia McLoughlin
Come follow us on Twitter , https://twitter.com/PowerHourCoach

For your #111 live weekly PowerHour Leadership Academy Open-Mic, on Tuesday, May 12th—we are going to be covering the key points below with our members and property management industry leaders:

#1. When giving a presentation to those in need of your property management services what are the 11 most frequently asked questions [see attached] to expect and plan for? How does your presentation address each of these key questions?

#2. What are the 16 key areas to include in every presentation—when meeting with a prospective new client who wants to engage your property management services? For this week, we are going to cover #16.

#3. Bonus sales point: from the book, SmartMatch Alliances ==>> Please read pages 92-96.

Please listen to the audio leadership newsletter that is sent each Monday~as prep.

We’re looking forward to seeing all of you on Tuesday — for our PowerHour Leadership Academy Open-Mic, with a continued focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses].

Your Coaches,
Ernest and John

In 2014, did you take on any large plumbing projects and/or re-models? How did they go? Are you pleased with the results? Were the projects completed at/under budget?
For 2015, what kind of plumbing RFPs are you planning? What criteria will you use to determine which plumbing vendor/supplier will win the contract?

From your point of view, which industry plumbing companies are you most impressed with? Are they responsive to your particular needs? Do they respond quickly to your E-mail/phone requests?

Related to plumbing repairs and maintenance, what question would you like to ask that will help you and your team?* posts/comments have already been made on the url below.Industry Knowledge, Plumbing Repairs & Maintenance: http://tinyurl.com/qemfoqf

When you go to the discussion thread on the url above—-the most recent posts are right on the front/first page.

Your LinkedIn group owner/moderator
Patricia McLoughlin
Come follow us on Twitter , https://twitter.com/PowerHourCoach

In 2014, did you change or revise any of your pet policies? How did your current residents respond? Any impact on leasing to new residents?
For 2015, what kind of training will you give new-hires about pet policies? How do you coach/guide your leasing teams to handle issues with pets, between current residents?

Related to pet policies and safety, what question would you like to ask that will help you and your team?

* posts/comments have already been made on the url below.
Industry Knowledge, Pet Policies & Safety: http://tinyurl.com/patd5kg

When you go to the discussion thread on the url above—-please roll/go down your computer screen just a little bit and you will see the word “jump to most recent comment” in blue. Click on “jump to most recent comment” to make your post inside of the “comment” box.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,   

For the list of the Best 108 Property Management Industry Knowledge discussions with 16,000+ posts/comments already made, surf here:http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

I would like to invite you to join a free thought-leadership MultifamilyBiz.com PowerHour webcast on Wednesday, April 22nd at 3:00 p.m. Eastern/New York time—with a focus on *Viral Marketing Techniques That Drive Online Leasing Activity*.

This is our 237th industry educational webcast since 1995.

 The Coach…and your LinkedIn group owner/moderator,
 Ernest
 PowerHour, LLC — since 1995,
 Come follow us on Twitter, 

During this 60-minute webcast we will be discussing the points below plus fielding your specific questions:

#1. What is viral marketing and how can it be used to market rental housing units/apartments?

#2. Are renters driving change to aggregation type models in online advertising?

#3. Why is maintaining an integrated blog critical to your marketing strategy?

#4. How can you leverage the viral marketing power of simple video slideshows?

#5. What part does your community website play in your viral marketing mix?

Registration Information

When: Wednesday, April 22nd.

Please note, the above MultifamilyBiz.com PowerHour starts at 3:00 p.m. Eastern/New York/Toronto time, which is

.2:00 p.m. Central/Dallas/Winnipeg time
.1:00 p.m. Mountain/Denver/Calgary time
.12:00 p.m. Pacific/San Francisco/Vancouver time
.8:00 p.m. GMT/London time

Fee: No charge

To register, please go to this page: http://tinyurl.com/ls8es38

Recording is available after the MultifamilyBiz.com PowerHour but you must register for this webcast to receive it.

===

Surf here http://tinyurl.com/kzygyzg to see the most recent topics being covered during our live weekly PowerHour Leadership Academy [http://powerhourleadershipacademy.com/pm ]—specifically for property management leaders who are focused on driving new revenue, adding new clients and reducing expenses, with 394+ comments.

Register for 15-point audio course about Ancillary Income,http://www.powerhour.com/propertymanagement/ancillaryincome

For 51 hours of property management audio courses and 3 books–surf here,http://powerhour.com/propertymanagement/booksandcourses

Would you like to acquire other property management companies and increase your monthly revenue and profitability,http://powerhour.com/propertymanagement/banking.html#buysell

In 2014, how did your outreach marketing efforts go? Did it meet your expectations? What surprised you most?
For 2015, what kind of outreach marketing training are you doing to maximize performance? Is the training being done by your internal team or are you working with an external trainer/company? How closely do you tie outreach marketing results with individual/team compensation?

From your point of view, which industry training/trainers are you most impressed with—focused on outreach marketing? Are they responsive to your particular needs? Do they respond quickly to your E-mail/phone requests?

Related to outreach marketing, what question would you like to ask that will help you and your team?

* posts/comments have already been made on the url below.

Industry Knowledge, Outreach Marketing: http://tinyurl.com/pz7t52o

When you go to the discussion thread on the url above—-please roll/go down your computer screen just a little bit and you will see the word “jump to most recent comment” in blue. Click on “jump to most recent comment” to make your post inside of the “comment” box.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,   

For 51 hours of audio training, 3 books and live weekly leadership academy–surf here,

In 2014, did you upgrade your website to be mobile responsive? What impact did it have on your website results/rankings?
For 2015, have you seen the news about shifts in Google algorithms? What are you and your team doing, in response?

Related to mobile websites, what question would you like to ask that will help you and your team?

Industry Knowledge, Mobile Websites: http://tinyurl.com/nhwyjq4

When you go to the discussion thread on the url above—-please roll/go down your computer screen just a little bit and you will see the word “jump to most recent comment” in blue. Click on “jump to most recent comment” to make your post inside of the “comment” box.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,   

For 51 hours of audio training, 3 books and live weekly leadership academy–surf here,

In 2014, did you have any large-scale water damage/mold issues? How did the restoration go?
For 2015, any water/mold repair you are working on? What have you learned about preventing mold build-up?

From your point of view, which water damage/mold and restoration companies are you most impressed with? Are they responsive to your particular needs? Do they respond quickly to your E-mail/phone requests?

Related to your preventing mold build-up/problems, what question would you like to ask that will help you and your team?

Industry Knowledge, Mold/Water Damage & Restoration: http://tinyurl.com/pryu9g2

When you go to the discussion thread on the url above—-please roll/go down your computer screen just a little bit and you will see the word “jump to most recent comment” in blue. Click on “jump to most recent comment” to make your post inside of the “comment”

box.

 Your LinkedIn group owner/moderator
 Doris Schweppe
Come follow us on Twitter,   

With a focus on the steps for growing your property management revenue—come join our live weekly PowerHour Leadership Academy specifically focused on property management G.R.A.C.E. [Growing Revenue & Controlling Expenses] surf here  http://powerhourleadershipacademy.com/pm

For your #106 live weekly PowerHour Leadership Academy Open-Mic, on Tuesday, April 7th—we are going to be covering the key points below with our members and property management industry leaders:

#1. Which professional associations are most important to join and actively participate in? What are the 10 specific ways to maximize your association involvement, focused on business development? Why are associations the fastest way to add more property management units plus the surest way to acquire other property management companies?

#2. What are the 18 best ways to develop great new prospects for those in need of your property management services and to expand your successful business development? For this week, we are going to cover #9.

#3. Bonus sales point…from the book, SmartMatch Alliances ==>> Please read pages 86-87.

Please listen to the audio leadership newsletter that is sent each Monday~as prep.

We’re looking forward to seeing all of you on Tuesday — for our PowerHour Leadership Academy Open-Mic, with a continued focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses].

Your Coaches,
Ernest and John

Our client is a full service property management company operating in Central Ohio for over 25 years. They specialize in condo/hoa, single family, small apartment buildings and light commercial property management with accounting, maintenance, and sales services. Our client offers a competitive fee structure, online services for their clients, and full service management.

Currently, our client manages 6000 doors and has plans of growing regionally by 50% in 2015. They are looking to acquire properties in the Central Ohio region, including other major & minor cities in Ohio and would consider opportunities in Indiana and Kentucky as well.

Their main focus is to grow their company in the single family + small apartment building market, but would also be interested in condo/hoa market as they have been a leader in this market in Central Ohio.

If you are currently managing 50/100 – 500/1000+ single-family rental homes and/or small apartment buildings and would like to have a confidential conversation about an exit strategy, please add a comment/post below or send to me a private note here on LinkedIn or call our PowerHour office at 435-615-8486.

 The Coach…and your LinkedIn group owner/moderator,
 Ernest
 PowerHour, LLC — since 1995,
 Come follow us on Twitter, 

To arrange a day/time to discuss property management buy and/or selling opportunities and a step-by-step approach for accomplishing your goals plus drawing on our industry expertise since 1988 and our access across 120,000+ real estate leaders/buyers/sellers/investors around the world and within your local city/area—surf here,http://powerhour.com/propertymanagement/banking.html