For the 24 years that I have worked in the multi housing property management sector…the Apartment Guide has been a main-stay for apartment advertising, always a large presence at industry trade shows/events and a significant contributor to the funding of special projects tied to NAA initiatives.
The purchase of Rent.com is certainly a strategic fit…but a split from PRIMEDIA’s historical business model of “pay for advertising space” versus the Rent.com business model of “pay when a rental lease is signed”.
PRIMEDIA Acquires Rent.com From eBay
Your take on the news article above? What do you think about the two pay-for-performance advertising models that PRIMEDIA will now be offering? When you compare your advertising results with ApartmentGuide.com and Rent.com what pros/cons do you see/find? How does your cost-per-lead and cost-per-lease compare…when evaluating the performance of each website?
How do the quality and quanity of leads/prospects that contact your multi housing leasing/rental offices…compare with traditional rental magazines versus the rental website ILSs and/or Craigslist?
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Posted by Patricia McLoughlin
